Internet Marketing Continues to Grow Rapidly

Internet marketing is continuing to grow at an exponential rate year after year. The current unfavourable economic climate seems to have had an adverse effect on most industries worldwide. Online marketing however is one of the few industries that have not been affected negatively. Small businesses as well as established have continued to spend on online marketing as a cost effective alternative to traditional advertising forms.

All areas of Online marketing including search engine optimisation, email marketing and social media marketing have witnessed substantial growth in the current year. There is an overall decrease in advertising expenditure by businesses. However this is largely due to cuts in traditional forms of advertising rather than online methods. There is a shift from traditional forms of advertising to online marketing.

In a recent study of small businesses in UK almost 90% of businesses that took part in the research stated that their company would be increasing its online marketing budget in the coming year.

There is a large number of smaller businesses investing in online marketing to grow and expand their business. Online marketing is proving cost effective and productive in tougher economic conditions. Smaller businesses today realise the potential and opportunities offered by the internet to the success of their business. Online marketing today forms a key element of most business models not only for larger established businesses. Companies small or large are using the internet to reduce operating costs and also to reach out a wider client base.

In direct marketing, Email marketing has continued to grow and forms a major component of almost all successful direct marketing campaigns. Email marketing is being by more and more businesses for local as well as national or international campaigns.

Online marketing has evolved in recent years. Today it involves more than search engines. Social networking websites including blogs, forums and community based websites dominate the internet and has become and integral part of all marketing campaigns.

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