Top Web Design Tips for a Company

Websites play a very important part in the success of a company today. Every company may want a perfect website, however there is no clear definition of what a perfect website is.

Across the world Website design companies apply a different approach to website design. Every web design company has its own method and put emphasis on different factors. However they tend to agree on basic principles that make a website commercially successful.

Each company looking to design or re-design their website have different objectives that need to addressed by the web designer. The key design principles are governed by the specific needs of the business. The needs of every company are different and website design should reflect this. Nevertheless there are certain web design principles that can be applied across most websites. Some of the key design principles are discussed below.

Web Design Tip 1: The design should be Modern & Professional.

There are millions of websites on the internet and new websites are launched every day. A professionally designed website is necessary to present a company's brand in the right manner. An out of date Company website can be bad for its brand. A professional & modern website on the other hand helps a company to position its brand over that of their competitors.

Web Design Tip 2: Easy to use website navigation

A website should be easy to use. Customers should be able to navigate freely without any confusion. The menu on the website should be prominent and descriptive. A simple menu is often more user-friendly than complex navigation.

Web Design Tip 3: Clean-cut & Consistent design

The current trend in website design is for clean-cut websites which are clutter free. Cluttered Websites tend to draw users away. It is important for the information to be clear and easy to read. The website’s design, layout and colour scheme should be consistent across the different pages of the website.

Web Design Tip 4: Browser compatibility

The company's website should be consistent across different computers and software platforms . It should look the same on different screen resolutions. Before launch the web design company should test the website on all major browsers such as Internet explorer, Firefox and Opera.

Web Design Tip 5: Quality content on website

Content is the most important part of any website. Ultimately It is the content which will determine the success of a website. All website content should be professionally written and proof-read. New information should be added to the website on a regular basis.

Web Design Tip 6: Call to action

Call to action statements on all your website will improve conversion rates for customer enquiries or leads. Call to action encourages action from a customer and many Marketing studies have found it increase sales.

Web Design Tip 7: An efficient website that loads quickly.

it is crucial for the website to load quickly. Some users still use slow dial up connections to access the internet. MAny customers now access website son mobile phones where the speed and bandwidth may be limited. Studies have shown that slow loading websites can drive customers away.


Web Design Tip 8: Study and analyse your competition

Analysing and learning from competitors is one of the best ways to beat them by improving your own website. It is easy to search for you competitors by searching on search engines. Researching leading websites in your field can offer inspiration as well as help identify areas for improvement.

For more information and detailed tips and articles visit Web Design and Search Engine Marketing Blog.

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